Marketing Mix from an Islamic Perspective A Guide for Marketing Courses
This book is a modest attempt at providing students with the basic guidelines for Islamic perspectives on marketing, specifically the marketing mix. The materials are gathered from journals, books, relevant verses from the Qur'an, and the hadiths. It is hoped that students will be able to relat...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Petaling Jaya, Selangor
PEARSON Prentice Hall
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Handbook of Islamic marketing