Marketing Mix from an Islamic Perspective A Guide for Marketing Courses

Marketing Mix from an Islamic Perspective A Guide for Marketing Courses

This book is a modest attempt at providing students with the basic guidelines for Islamic perspectives on marketing, specifically the marketing mix. The materials are gathered from journals, books, relevant verses from the Qur'an, and the hadiths. It is hoped that students will be able to relat...

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Bibliographic Details
Main Author: Kalthom Abdullah (Author)
Format: Book
Language:English
Published: Petaling Jaya, Selangor PEARSON Prentice Hall 2008
Subjects:
Marketing > Islam > Management
Business > Religious aspects > Islam
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