Marketing Mix from an Islamic Perspective A Guide for Marketing Courses
This book is a modest attempt at providing students with the basic guidelines for Islamic perspectives on marketing, specifically the marketing mix. The materials are gathered from journals, books, relevant verses from the Qur'an, and the hadiths. It is hoped that students will be able to relat...
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| Format: | Book |
| Language: | English |
| Published: |
Petaling Jaya, Selangor
PEARSON Prentice Hall
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 0 | # | |a Kalthom Abdullah |e author |
| 245 | 1 | 0 | |a Marketing Mix from an Islamic Perspective |b A Guide for Marketing Courses |c KALTHOM BINTI ABDULLAH |
| 264 | # | 1 | |a Petaling Jaya, Selangor |b PEARSON Prentice Hall |c 2008 |
| 264 | # | 4 | |c ©2008 |
| 300 | # | # | |a xi, 68 pages |c 24 cm |
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| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references |
| 520 | # | # | |a This book is a modest attempt at providing students with the basic guidelines for Islamic perspectives on marketing, specifically the marketing mix. The materials are gathered from journals, books, relevant verses from the Qur'an, and the hadiths. It is hoped that students will be able to relate these references to the topics on product, pricing, distribution and promotion |
| 650 | # | 0 | |a Marketing |x Islam |x Management |
| 650 | # | 0 | |a Business |x Religious aspects |x Islam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=393903 |
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Handbook of Islamic marketing