Marketing Mix from an Islamic Perspective A Guide for Marketing Courses
This book is a modest attempt at providing students with the basic guidelines for Islamic perspectives on marketing, specifically the marketing mix. The materials are gathered from journals, books, relevant verses from the Qur'an, and the hadiths. It is hoped that students will be able to relat...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Petaling Jaya, Selangor
PEARSON Prentice Hall
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book is a modest attempt at providing students with the basic guidelines for Islamic perspectives on marketing, specifically the marketing mix. The materials are gathered from journals, books, relevant verses from the Qur'an, and the hadiths. It is hoped that students will be able to relate these references to the topics on product, pricing, distribution and promotion |
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| Physical Description: | xi, 68 pages 24 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 9789833927548 9833927548 |
Handbook of Islamic marketing