Marketing Mix from an Islamic Perspective A Guide for Marketing Courses

• Main Author: Kalthom Abdullah (Author)
• Format: Book
• Language: English
• Published: Petaling Jaya, Selangor PEARSON Prentice Hall 2008
• Subjects: Marketing > Islam > Management; Business > Religious aspects > Islam
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xi, 68 pages 24 cm
• Bibliography: Includes bibliographical references
• ISBN: 9789833927548; 9833927548

This book is a modest attempt at providing students with the basic guidelines for Islamic perspectives on marketing, specifically the marketing mix. The materials are gathered from journals, books, relevant verses from the Qur'an, and the hadiths. It is hoped that students will be able to relate these references to the topics on product, pricing, distribution and promotion