The gender intelligent retailer discover the connection between women consumers and business growth

The gender intelligent retailer discover the connection between women consumers and business growth

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Bibliographic Details
Main Author: Thomas Yaccato, Joanne 1957-
Other Authors: McSweeney, Sean 1968-
Format: Unknown
Published: Mississauga, Ont. J. Wiley & Sons Canada 2008
Subjects:
Selling > Psychological aspects
Marketing > Psychological aspects
Women consumers > Psychological aspects
Target marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and index
Physical Description:xxiv, 285 p. ill. 24 cm
ISBN:9780470841020
0470841028

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