Global brands the evolution of multinationals in alcoholic beverages

Global brands the evolution of multinationals in alcoholic beverages

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Bibliographic Details
Main Author:	Lopes, Teresa da Silva 1968-
Format:	Book
Published:	Cambridge Cambridge University Press 2007
Series:	Cambridge studies in the emergence of global enterprise
Subjects:	Alcoholic beverage industry International business enterprises Brand name products
Online Access:	Click Here to View Status and Holdings.
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