Global brands the evolution of multinationals in alcoholic beverages

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Bibliographic Details
Main Author: Lopes, Teresa da Silva 1968-
Format: Book
Published: Cambridge Cambridge University Press 2007
Series:Cambridge studies in the emergence of global enterprise
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0521833973 (hbk.) 
020 # # |a 9780521833974 (hbk.) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HD9350.5  |b .L66 2007 
100 1 # |a Lopes, Teresa da Silva  |d 1968- 
245 1 0 |a Global brands  |b the evolution of multinationals in alcoholic beverages  |c Teresa da Silva Lopes 
260 # # |a Cambridge  |b Cambridge University Press  |c 2007 
300 # # |a xxii, 303 p., [22] p. of plates  |b ill.(some col.)  |c 24 cm 
490 1 # |a Cambridge studies in the emergence of global enterprise 
504 # # |a Includes bibliographical references (p. 263-285) and index 
650 # 0 |a Alcoholic beverage industry 
650 # 0 |a International business enterprises 
650 # 0 |a Brand name products 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=393344 
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