Global brands the evolution of multinationals in alcoholic beverages

Global brands the evolution of multinationals in alcoholic beverages

Saved in:
Bibliographic Details
Main Author: Lopes, Teresa da Silva 1968-
Format: Unknown
Published: Cambridge Cambridge University Press 2007
Series:Cambridge studies in the emergence of global enterprise
Subjects:
Alcoholic beverage industry
International business enterprises
Brand name products
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xxii, 303 p., [22] p. of plates ill.(some col.) 24 cm
Bibliography:Includes bibliographical references (p. 263-285) and index
ISBN:0521833973 (hbk.)
9780521833974 (hbk.)

Similar Items