OPERATIONS MANAGEMENT AN INTEGRATED GOODS AND SERVICES APPROACH

• Main Authors: Evans, James R. 1950- (Author), Collier, David A. (Author)
• Format: Book
• Language: English
• Published: Mason, Ohio Thomson/South-Western 2007; ©2007
• Edition: INTERNATIONAL STUDENTS EDITION
• Subjects: Production management
• Online Access: Click Here to View Status and Holdings.
• Item Description: Accompanied by a CD entitled: Microsoft Office Project server 2003; Accompanied by a CD entitled: Microsoft Office Project professional 2003; Accompanied by a CD entitled: Operations management : an integrated goods and services approach; 3 CDs inserted in pockets at the back of the book; "International student edition"--Cover
• Physical Description: xxviii, 830 pages colour illustrations 29 cm. 3 computer optical disc
• Bibliography: Includes bibliographical references and indexes
• ISBN: 9780324360783; 0324360789

This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.