An Introduction to Revenue Management for the Hospitality Industry principles and practices for the real world

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a str...

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Bibliographic Details
Main Author: Tranter, Kimberly A. (Author)
Other Authors: Stuart-Hill, Trevor, Parker, Juston
Format: Book
Language:English
Published: Upper Saddle River, NJ Pearson Prentice Hall 2009
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Online Access:Click Here to View Status and Holdings.
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