An Introduction to Revenue Management for the Hospitality Industry principles and practices for the real world
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a str...
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Main Author: | Tranter, Kimberly A. (Author) |
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Other Authors: | Stuart-Hill, Trevor, Parker, Juston |
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, NJ
Pearson Prentice Hall
2009
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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