An Introduction to Revenue Management for the Hospitality Industry principles and practices for the real world
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a str...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson Prentice Hall
2009
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-391135 | ||
| 005 | 201852611316 | ||
| 008 | 220620t2009 NJU a 001 eng D | ||
| 020 | # | # | |a 9780131885899 |q paperback |
| 020 | # | # | |a 0131885898 (alk. paper) |q paperback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a TX911.3.M27 |b T737 2009 |
| 100 | 1 | # | |a Tranter, Kimberly A. |e author |
| 245 | 1 | 3 | |a An Introduction to Revenue Management for the Hospitality Industry |b principles and practices for the real world |c Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Pearson Prentice Hall |c 2009 |
| 264 | # | 4 | |c ©2009 |
| 300 | # | # | |a xvi, 335 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. |
| 526 | 0 | # | |a HTH555 |b HM240 |5 HM |
| 526 | 0 | # | |a Pricing And Revenue Management For Hospitality Industry |b Bachelor of Science (Hons.) Hotel Management |5 Faculty of Hotel And Tourism Management |
| 650 | # | 0 | |a Hospitality industry |x Management |
| 650 | # | 0 | |a Revenue management |
| 700 | 1 | # | |a Stuart-Hill, Trevor |
| 700 | # | # | |a Parker, Juston |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=391135 |
| 964 | # | # | |c BOK |d 01 |
Revenue Management for Hospitality and Tourism