Strategic marketing and the future of consumer behaviour introducing the virtual guardian angel

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Bibliographic Details
Main Authors:	Poiesz, Theo B.C (Author), Raaij, W. Fred van (Author)
Format:	Book
Language:	English
Published:	Cheltenham, UK Edward Elga Pub. 2007
Subjects:	Marketing > Management Strategic planning Marketing > Forecasting Consumer behavior > Forecasting
Online Access:	Click Here to View Status and Holdings.
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