Strategic marketing and the future of consumer behaviour introducing the virtual guardian angel

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Bibliographic Details
Main Authors:	Poiesz, Theo B.C (Author), Raaij, W. Fred van (Author)
Format:	Book
Language:	English
Published:	Cheltenham, UK Edward Elga Pub. 2007
Subjects:	Marketing > Management Strategic planning Marketing > Forecasting Consumer behavior > Forecasting
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .P64 2007
100	1	#	\|a Poiesz, Theo B.C. \|e author
245	1	0	\|a Strategic marketing and the future of consumer behaviour \|b introducing the virtual guardian angel \|c Theo B.C. Poiesz, W. Fred van Raaij
264	#	1	\|a Cheltenham, UK \|b Edward Elga Pub. \|c 2007
264	#	4	\|c ©2007
300	#	#	\|a xi, 228 pages \|b illustrations \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references (p. 216-220) and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Strategic planning
650	#	0	\|a Marketing \|x Forecasting
650	#	0	\|a Consumer behavior \|x Forecasting
700	1	#	\|a Raaij, W. Fred van \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=390943
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