Strategic marketing and the future of consumer behaviour introducing the virtual guardian angel

Strategic marketing and the future of consumer behaviour introducing the virtual guardian angel

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Bibliographic Details
Main Authors: Poiesz, Theo B.C (Author), Raaij, W. Fred van (Author)
Format: Book
Language:English
Published: Cheltenham, UK Edward Elga Pub. 2007
Subjects:
Marketing > Management
Strategic planning
Marketing > Forecasting
Consumer behavior > Forecasting
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 228 pages illustrations 24 cm
Bibliography:Includes bibliographical references (p. 216-220) and index
ISBN:1843767724
9781843767725

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