Big Think Strategy How to leverage bold ideas and leave small thinking behind
How did Apple rebound from a decade-long slump? By creating a product - the iPod - that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its...
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| Format: | Book |
| Language: | English |
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Boston, Mass
Harvard Business School Press
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Big ideas putting the zest into creativity & innovation at work