Big Think Strategy How to leverage bold ideas and leave small thinking behind

Big Think Strategy How to leverage bold ideas and leave small thinking behind

How did Apple rebound from a decade-long slump? By creating a product - the iPod - that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its...

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Bibliographic Details
Main Author: Schmitt, Bernd (Author)
Format: Book
Language:English
Published: Boston, Mass Harvard Business School Press 2007
Subjects:
Creative ability in business
Organizational effectiveness
Success in business
Strategic planning
Online Access:Click Here to View Status and Holdings.
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