Big Think Strategy How to leverage bold ideas and leave small thinking behind
How did Apple rebound from a decade-long slump? By creating a product - the iPod - that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its...
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| Format: | Book |
| Language: | English |
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Boston, Mass
Harvard Business School Press
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | How did Apple rebound from a decade-long slump? By creating a product - the iPod - that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty." In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets |
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| Physical Description: | xi, 177 pages illustrations 25 cm |
| ISBN: | 9781422103210 1422103218 |
Big ideas putting the zest into creativity & innovation at work