Harvard business review on green business strategy
Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can als...
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| Format: | Book |
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| Language: | English |
| Published: |
Boston
Harvard Business School Pub.
2007
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| Series: | The Harvard business review paperback series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda |
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| Item Description: | A selection of articles previously published in the Harvard business review |
| Physical Description: | vii, 213 pages illustrations 21 cm |
| ISBN: | 9781422121085 1422121089 |
Corporate environmental strategy and competitive advantage