Strategic management creating competitive advantages

Strategic management creating competitive advantages

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Strategic Management: Creating Competitive Advantage, 4th Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and co...

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Bibliographic Details
Main Authors: Dess, Gregory G. (Author), Lumpkin, G. T. (Author), Eisner, Alan B. (Author)
Format: Book
Language:English
Published: Boston, Mass. McGraw-Hill/Irwin 2008
Edition:Fourth edition
Subjects:
Strategic planning
Online Access:Click Here to View Status and Holdings.
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