Strategic management creating competitive advantages
Strategic Management: Creating Competitive Advantage, 4th Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and co...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
McGraw-Hill/Irwin
2008
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Strategic Management: Creating Competitive Advantage, 4th Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. |
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| Physical Description: | 1 v. (various pagings) colour illustrations 26 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780071287838 0071287833 |
Strategic management creating competitive advantages