Never mind the sizzle...where's the sausage? branding based on substance not spin

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Bibliographic Details
Main Author:	Taylor, David 1964-
Format:	Unknown
Published:	Chichester, UK Wiley 2007
Subjects:	Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-390230
020	#	#	\|a 9781841127699 (pbk.)
020	#	#	\|a 1841127698 (pbk.)
040	#	#	\|a SISPL \|d ITMB
090	0	0	\|a HD69.B7 \|b T397 2007
100	1	#	\|a Taylor, David \|d 1964-
245	1	0	\|a Never mind the sizzle...where's the sausage? \|b branding based on substance not spin \|c David J. Taylor
260	#	#	\|a Chichester, UK \|b Wiley \|c 2007
300	#	#	\|a xv, 146 p. \|b ill. \|c 22 cm
500	#	#	\|a Includes index
650	#	0	\|a Branding (Marketing)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=390230
964	#	#	\|c BOK \|d 01
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