Never mind the sizzle...where's the sausage? branding based on substance not spin
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| Format: | Unknown |
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Chichester, UK
Wiley
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xv, 146 p. ill. 22 cm |
| ISBN: | 9781841127699 (pbk.) 1841127698 (pbk.) |
Brand babble sense and nonsense about branding 
18 brands astras using brand abilities as weapons for CRISP brand building