Innovation, product development and commercialization case studies and key practices for market leadership
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| Format: | Book |
| Published: |
Ft Lauderdale, FL
J Ross Pub
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- High technology--strategic context
- Product development strategies
- Marketing management
- Product platform and knowledge integration
- The product development process
- Excellence in design and product reliability
- Flawless execution and global resources management
- Project management in product development
- Best practices for product development managers
- Managing product and technology portfolios for shareholder value
- Appendix : semiconductor manufacturing process equipment
- Index
Product innovation and development