Innovation, product development and commercialization case studies and key practices for market leadership

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Bibliographic Details
Main Author: Rafinejad, Dariush 1943-
Format: Book
Published: Ft Lauderdale, FL J Ross Pub 2007
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Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-390209
020 # # |a 9781932159707 (hardcover : alk. paper) 
020 # # |a 1932159703 (hardcover : alk. paper) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.15  |b .R32 2007 
100 1 # |a Rafinejad, Dariush  |d 1943- 
245 1 0 |a Innovation, product development and commercialization  |b case studies and key practices for market leadership  |c Dariush Rafinejad 
260 # # |a Ft Lauderdale, FL  |b J Ross Pub  |c 2007 
300 # # |a xxvii, 403 p.  |b ill.  |c 27 cm 
504 # # |a Includes bibliographical references and index 
505 1 # |a High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index 
650 # 0 |a Product management 
650 # 0 |a New products  |x Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=390209 
964 # # |c BOK  |d 01