Innovation, product development and commercialization case studies and key practices for market leadership
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Format: | Book |
Published: |
Ft Lauderdale, FL
J Ross Pub
2007
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-390209 | ||
020 | # | # | |a 9781932159707 (hardcover : alk. paper) |
020 | # | # | |a 1932159703 (hardcover : alk. paper) |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415.15 |b .R32 2007 |
100 | 1 | # | |a Rafinejad, Dariush |d 1943- |
245 | 1 | 0 | |a Innovation, product development and commercialization |b case studies and key practices for market leadership |c Dariush Rafinejad |
260 | # | # | |a Ft Lauderdale, FL |b J Ross Pub |c 2007 |
300 | # | # | |a xxvii, 403 p. |b ill. |c 27 cm |
504 | # | # | |a Includes bibliographical references and index |
505 | 1 | # | |a High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index |
650 | # | 0 | |a Product management |
650 | # | 0 | |a New products |x Marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=390209 |
964 | # | # | |c BOK |d 01 |