The procrastinator's guide to marketing (or: How to get off your butt and develop your marketing plan!)

The procrastinator's guide to marketing (or: How to get off your butt and develop your marketing plan!)

"If you're a business owner, this wake up call emphasizes the absolutely crucial necessity of developing and implementing a marketing plan. You will be completely convinced that a well-thought-out and written, strategic and tactical marketing plan is your business' best friend-a vital...

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Bibliographic Details
Main Authors: Scarborough, Mary Eule (Author), Scarborough, David A. (Author)
Format: Book
Language:English
Published: [Irvine, CA] Entrepreneur Press 2008
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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