The procrastinator's guide to marketing (or: How to get off your butt and develop your marketing plan!)
"If you're a business owner, this wake up call emphasizes the absolutely crucial necessity of developing and implementing a marketing plan. You will be completely convinced that a well-thought-out and written, strategic and tactical marketing plan is your business' best friend-a vital...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Irvine, CA]
Entrepreneur Press
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781599181448 |
| 020 | # | # | |a 1599181444 |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .S285 2008 |
| 100 | 1 | # | |a Scarborough, Mary Eule |e author |
| 245 | 1 | 4 | |a The procrastinator's guide to marketing |b (or: How to get off your butt and develop your marketing plan!) |c Mary Eule Scarborough and David A. Scarborough |
| 246 | 3 | 0 | |a How to get off your butt and develop your marketing plan! |
| 264 | # | 1 | |a [Irvine, CA] |b Entrepreneur Press |c 2008 |
| 264 | # | 4 | |c 2008 |
| 300 | # | # | |a xxiii, 320 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. 291-301) and index |
| 520 | # | # | |a "If you're a business owner, this wake up call emphasizes the absolutely crucial necessity of developing and implementing a marketing plan. You will be completely convinced that a well-thought-out and written, strategic and tactical marketing plan is your business' best friend-a vital tool that will make a substantial difference in your ability to grow and maintain a profitable business.You'll learn what information is important and how and where to obtain it. Confusing jargon and complex concepts are demystified as the authors take you by the hand and guide you through a simple "paint by numbers" process for completing a practical yet comprehensive road map for your business. By following the easy steps in the book, you'll walk away with a real, live, actionable plan"--Publisher's description |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Scarborough, David A. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=390071 |
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