Services marketing in Asia a case book

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Bibliographic Details
Main Author:	Wirtz, Jochen
Other Authors:	Lovelock, Christopher H.
Format:	Book
Published:	Singapore Pearson/Prentice Hall 2005
Subjects:	Service industries > Case studies > Marketing > Asia
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HD9987.A2 \|b W57 2005
100	1	#	\|a Wirtz, Jochen
245	1	0	\|a Services marketing in Asia \|b a case book \|c Jochen Wirtz,Christopher Lovelock
260	#	#	\|a Singapore \|b Pearson/Prentice Hall \|c 2005
300	#	#	\|a xv, 454 p. \|b ill., maps \|c 26 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Service industries \|v Case studies \|x Marketing \|z Asia
700	1	#	\|a Lovelock, Christopher H.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=389571
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