Services marketing in Asia a case book
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| Format: | Book |
| Published: |
Singapore
Pearson/Prentice Hall
2005
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 454 p. ill., maps 26 cm |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 9789812449436 9812449434 |
Services marketing in Asia a case book