SERVICE MARKETING people, technology, strategy

SERVICE MARKETING people, technology, strategy

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Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad ran...

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Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Wirtz, Jochen (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson/Prentice Hall 2004
Edition:FIFTH EDITION
Subjects:
Professions > Marketing
Online Access:Click Here to View Status and Holdings.
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