SERVICE MARKETING people, technology, strategy
Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad ran...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2004
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| Edition: | FIFTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Services marketing people, technology, strategy