Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

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Bibliographic Details
Main Author: Shimp, Terence A.
Format: Book
Published: Mason, OH Thomson/South-Western c2007
Edition:7th ed
Subjects:
Advertising
Direct marketing
Sales promotion
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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