Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

Show other versions (4)
Saved in:
Bibliographic Details
Main Author: Shimp, Terence A.
Format: Book
Published: Mason, OH Thomson/South-Western c2007
Edition:7th ed
Subjects:
Advertising
Direct marketing
Sales promotion
Communication in marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-388964
005 2021627103359
020 # # |a 0324321430 
020 # # |a 9780324321432 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.123  |b .S54 2007 
100 1 # |a Shimp, Terence A. 
245 1 0 |a Advertising, promotion, and other aspects of integrated marketing communications  |c Terence A. Shimp 
250 # # |a 7th ed 
260 # # |a Mason, OH  |b Thomson/South-Western c2007 
300 # # |a xxii, 629 p.  |b ill.  |c 29 cm 
500 # # |a Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003 
504 # # |a Includes bibliographical references and indexes 
526 0 # |a MKT547  |b BA240  |5 BA 
526 0 # |a Marketing Communication  |b Bachelor of Business Administration (Hons) Marketing  |5 Faculty of Business Management 
650 # 0 |a Advertising 
650 # 0 |a Direct marketing 
650 # 0 |a Sales promotion 
650 # 0 |a Communication in marketing 
700 1 # |a Shimp, Terence A.  |t Advertising, promotion & supplemental aspects of integrated marketing communications 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=388964 
964 # # |c BOK  |d 01 
998 # # |a 00250##a002.5.2||00250##b002.5.3||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2|| 

Similar Items