Advertising, promotion, and other aspects of integrated marketing communications
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| Main Author: | |
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| Format: | Book |
| Published: |
Mason, OH
Thomson/South-Western c2007
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003 |
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| Physical Description: | xxii, 629 p. ill. 29 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0324321430 9780324321432 |
Advertising, Promotion, and other aspects of Integrated Marketing Communications