The branding of MTV will internet kill the video star?

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Bibliographic Details
Main Author: Temporal, Paul
Format: Book
Published: Singapore John Wiley & Sons (Asia) 2008
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Temporal, Paul 
245 1 4 |a The branding of MTV  |b will internet kill the video star?  |c Paul Temporal 
260 # # |a Singapore  |b John Wiley & Sons (Asia)  |c 2008 
300 # # |a xi, 246 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
610 2 0 |a MTV Networks 
650 # 0 |a Music videos 
650 # 0 |a Branding (Marketing) 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=388959 
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