The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasts, Viral Marketing and Online Media to Reach Your Buyers Directly
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Hoboken, N.J.
John Wiley & Sons, Inc.
2007
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-388958 | ||
005 | 201961412231 | ||
008 | 240117t2007 -CN ### ##001 ##eng#D | ||
020 | # | # | |a 9780470113455 |q hardback |
020 | # | # | |a 0470113456 |
040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.1265 |b .S393 2007 |
100 | 1 | # | |a Scott, David Meerman |e author |
245 | 1 | 4 | |a The New Rules of Marketing and PR |b How to Use News Releases, Blogs, Podcasts, Viral Marketing and Online Media to Reach Your Buyers Directly |c David Meerman Scott |
264 | # | 1 | |a Hoboken, N.J. |b John Wiley & Sons, Inc. |c 2007 |
264 | # | 4 | |c ©2007 |
300 | # | # | |a xxvii, 275 pages |c 23 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
650 | # | 0 | |a Public relations |
650 | # | 0 | |a Internet marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=388958 |
964 | # | # | |c BOK |d 01 |
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