The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasts, Viral Marketing and Online Media to Reach Your Buyers Directly

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Bibliographic Details
Main Author: Scott, David Meerman (Author)
Format: Book
Language:English
Published: Hoboken, N.J. John Wiley & Sons, Inc. 2007
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Description
Item Description:Includes index
Physical Description:xxvii, 275 pages 23 cm
ISBN:9780470113455
0470113456