Media rules! mastering today's technology to connect with and keep your audience
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
J. Wiley & Sons
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P96.T42 |b R44 2008 |
| 100 | 1 | # | |a Reich, Brian |d 1977 |e author |
| 245 | 1 | 0 | |a Media rules! |b mastering today's technology to connect with and keep your audience |c Brian Reich, Dan Solomon |
| 264 | # | 1 | |a Hoboken, N.J. |b J. Wiley & Sons |c 2008 |
| 264 | # | 4 | |c ©2008 |
| 300 | # | # | |a xxii, 230 pages |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. 217-219) and index |
| 505 | 1 | # | |a The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable |
| 520 | # | # | |a Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides. |
| 650 | # | 0 | |a Communication and technology |
| 650 | # | 0 | |a Globalization |
| 650 | # | 0 | |a Mass media |
| 700 | 1 | # | |a Solomon, Dan |d 1959- |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=388957 |
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