Media rules! mastering today's technology to connect with and keep your audience
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
J. Wiley & Sons
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides. |
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| Physical Description: | xxii, 230 pages 24 cm |
| Bibliography: | Includes bibliographical references (p. 217-219) and index |
| ISBN: | 9780470108888 0470108886 |
International communication a reader