A master class in brand planning the timeless works of Stephen King

A master class in brand planning the timeless works of Stephen King

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine

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Bibliographic Details
Main Author: King, Stephen 1931- (Author)
Other Authors: Lannon, Judie (Editor), Baskin, Merry (Editor)
Format: Book
Language:English
Published: Chichester, West Sussex, England John Wiley & Sons 2007
Subjects:
Marketing research
New products > Management
Advertising > Management
Branding (Marketing) > Management
Brand name products
Online Access:Click Here to View Status and Holdings.
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