A master class in brand planning the timeless works of Stephen King

• Main Author: King, Stephen 1931- (Author)
• Other Authors: Lannon, Judie (Editor), Baskin, Merry (Editor)
• Format: Book
• Language: English
• Published: Chichester, West Sussex, England John Wiley & Sons 2007
• Subjects: Marketing research; New products > Management; Advertising > Management; Branding (Marketing) > Management; Brand name products
• Online Access: Click Here to View Status and Holdings.
• Item Description: A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners
• Physical Description: xliii, 351 pages illustrations, ports 26 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780470517918; 0470517913

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine