DIFFERENTIATE OR DIE Survival in Our Era of Killer Competition

DIFFERENTIATE OR DIE Survival in Our Era of Killer Competition

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Bibliographic Details
Main Authors: Trout, Jack (Author), Rivkin, Steve 1947- (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley and Sons, Inc. 2008
Edition:Second Edition
Subjects:
Brand name products
Competition > Brand name products
Advertising > Brand name products
Online Access:Click Here to View Status and Holdings.
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