DIFFERENTIATE OR DIE Survival in Our Era of Killer Competition

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Bibliographic Details
Main Authors:	Trout, Jack (Author), Rivkin, Steve 1947- (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey John Wiley and Sons, Inc. 2008
Edition:	Second Edition
Subjects:	Brand name products Competition > Brand name products Advertising > Brand name products
Online Access:	Click Here to View Status and Holdings.
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