PENGURUSAN PEMASARAN DAN OPERASI RESTORAN Panduan Untuk Pengusaha Restoran

• Main Author: Ali Mohamad Nor 1962- (Author)
• Format: Book
• Language: Malay
• Published: Shah Alam, Selangor Pusat Penerbitan Universiti (UPENA), UiTM 2006; ©2006
• Subjects: Restaurant management; Marketing > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: x, 98 pages illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9833643515; 9789833643516

Chapter 1; Restaurant business environment - Chapter 2; Getting to know customers - Chapter 3; Products - Chapter 4; Location and atmosphere - Chapter 5; Promotion - Chapter 6; Pricing - Chapter 7; Restaurant marketing strategic planning - Chapter 8; Operations and facilities - Chapter 9; Food hygiene and safety - Chapter 10; Food cost control management.