Strategic management creating competitive advantages
Offers a treatment of traditional topics in strategic management as well as coverage of topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
McGraw-Hill/Irwin
2008
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic management creating competitive advantages