Luxury brand management a world of privilege

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Bibliographic Details
Main Authors:	Chevalier, Michael 1943- (Author), Mazzalovo, Gerald (Author)
Format:	Book
Language:	English
Published:	Singapore John Wiley & Sons (Asia) 2008
Subjects:	Brand name products > Management Branding (Marketing) Luxuries > Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Chevalier, Michael \|d 1943- \|e author
245	1	0	\|a Luxury brand management \|b a world of privilege \|c Michel Chevalier, Gerald Mazzalovo
264	#	1	\|a Singapore \|b John Wiley & Sons (Asia) \|c 2008
264	#	4	\|c ©2008
300	#	#	\|a xiv, 423 pages \|b illustrations \|c 24 cm
336	#	#	\|a text \|2 rdacontent
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338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Luxuries \|x Marketing
700	1	#	\|a Mazzalovo, Gerald \|e author
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