Successful local broadcast sales

For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdo...

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Bibliographic Details
Main Author: Weyland, Paul (Author)
Format: Book
Language:English
Published: New York AMACOM 2008
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