Strategic management thinking, analysis, action

• Main Author: Hubbard, Graham (Author)
• Other Authors: Beamish, Paul W. 1953-, Rice, John
• Format: Book
• Language: English
• Published: Frenchs Forest, NSW Pearson Education Australia 2008; ©2008
• Edition: 3rd edition
• Subjects: Strategic planning > Australia; Business planning > Australia
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index; Previous ed.: Pearson Prentice Hall, 2004
• Physical Description: xiii, 618 pages illustration 26 cm
• ISBN: 9780733986758

Bridging Strategy and Sustainability! The third edition of HubbardsStrategic Management specifically recognises and addresses the new strategic environment that organisations will face moving into the future. The text is written primarily for students studying under an Australian or New Zealand curriculum, whether locally or in Asian countries, but assumes an international perspective. The book takes a more theoretical perspective than is normally seen in strategy texts and so suits undergraduate courses where students have limited practical experience and where conceptual principles are being developed. Postgraduate students seeking a more conceptual understanding will also find this emphasis valuable, and those with managerial experience will appreciate the books continued practical and usable orientation.