Beyond loyalty the next generation of strategic customer relationship managementcPierre Chenet, Jon Ivar Johansen

Beyond loyalty the next generation of strategic customer relationship managementcPierre Chenet, Jon Ivar Johansen

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Bibliographic Details
Main Author: Chenet, Pierre
Other Authors: Johansen, Jon Ivar
Format: Unknown
Published: New Delhi Prentice-Hall of India 2006
Subjects:
Relationship marketing
Customer relations > Management
Consumer satisfaction > Management
Online Access:Click Here to View Status and Holdings.
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