Services marketing the Indian context

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Bibliographic Details
Main Author:	Srinivasan, R. (Author)
Format:	Book
Language:	English
Published:	New Delhi Prentice-Hall of India 2004
Subjects:	Service industries > Marketing > India
Online Access:	Click Here to View Status and Holdings.
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300	#	#	\|a xvi, 243 pages \|b illustrations \|c 24 cm
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