Tourism Management Analysis, Behaviour and Strategy

Tourism Management Analysis, Behaviour and Strategy

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Managemen...

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Bibliographic Details
Other Authors: Woodside, Arch G. 1961- (Editor), Martin, Drew 1961- (Editor)
Format: Book
Language:English
Published: Wallingford, UK CABI Pub. 2008
Subjects:
Tourism > Management
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